Where does your operation lose the most money right now?
Pick every one that genuinely costs you, not just the one that annoys you most.
You can select more than one.
What is running that process today?
Whatever you actually use, not what you bought and abandoned.
How many bid or service requests come in per week?
Rough average across a normal month.
What is a typical job or contract worth to you?
Average across the work you actually win.
Roughly how much of your revenue is recurring?
Service agreements, PM programs, maintenance contracts.
What's a fair fully burdened hourly cost for whoever handles this?
Wages plus taxes, benefits, and overhead, not just the paycheck. The default is a reasonable starting point if you are not sure.
$
You can change this to match your business more closely, it sets the number used throughout your roadmap.